New media uses the online comments sections as a communication platform. As opposed to risking face-to-face criticism or navigating the complicated logictics inherent in the music industry, many aspiring musicians use YouTube as a form of exposure. Certainly there have been celebrities “found” on these networking sites, such as Justin Beiber or Rebecca Black. Conversely, some people use the comments section of these musicians' channels to voice harsh, hateful opinions about the work. These comments would be considered the pinnacle of anti-social, aggressive behavior if they were vocalized in a face to face setting. Online however, this behavior is the norm. The YouTube comments section is particularly interesting because of its “lack of clear rules of conduct and the way in which it challenges traditional conceptions of social space.” (Signs of Life, 446). In fact, trolling is a new form of communication and shapes facets of our collective popuar culture . Anecdotal evidence shows that these behaviors are generally believed to be the work of younger users, but“some YouTube participants and observers suggested that maturity plays a role in prompting hating behaviors, others argued that many young people are quite intelligent and are capable of participating on YouTube without making hateful comments.”(Lange, “Commenting on Comments”). The internet has simply offered a way to express unpopular emotions without risking societal reprimand concerning rules about public courtesy.
UrbanDictionary.com (http://www.urbandictionary.com/define.php?term=trolls Oct. 2012)
Lange, Patricia G. “Commenting On Comments: Investigating Responses to Antagonism on Youtube”
(http://sfaapodcasts.files.wordpress.com/2007/04/update-apr-17-lange-sfaa-paper-2007.pdf, Oct. 2012)